Every few years, someone declares that value investing is dead.
The argument usually follows a familiar pattern. Traditional value stocks have underperformed. Growth stocks have dominated market returns. Technology companies have become some of the largest businesses in the world. Investors who focus on low price-to-book ratios appear to be struggling.
Therefore, some conclude that value investing no longer works.
At first glance, this argument appears reasonable. In fact, there are periods in market history where traditional value strategies have lagged badly. Many professional investors, academics, and market commentators have pointed this out.
Yet before deciding whether value investing is dead, we should first ask a much simpler question:
What exactly is value investing?
The answer is not as straightforward as many people assume.
A lesson that stayed with me
Many years ago, one of my professors at Nanyang Technological University Singapore made an observation that has stayed with me ever since. He explained that how we define things affects how we understand them. Definitions shape perspectives. They influence how we interpret evidence and how we reach conclusions.This idea applies perfectly to the value investing debate.
If you ask thirty value investors to define value investing, you will probably receive thirty different answers. Some answers will be very similar. Others will be completely different. Yet most of them will revolve around one central concept:
Margin of Safety.
The term was popularised by Benjamin Graham and remains one of the most important ideas in investing.
The principle, simply stated
Margin of Safety = Intrinsic Value − Market Price
An investor estimates the intrinsic value, or fair price (the terms are interchangeable), of a business and then purchases shares only when there is sufficient room for error between the market price and the estimated intrinsic value. The larger the discount, the greater the margin of safety.
While most value investors agree on this principle, they often disagree on how intrinsic value should be calculated and what type of businesses should be purchased. This has led to several distinct schools of value investing. Understanding these schools helps explain why many claims about the death of value investing are often misleading.
Four Schools, One Principle
First School
Cigar Butt & Net-Net Investing
Graham & Dodd · ~10–20 cents on the dollar
Buying statistically cheap assets, often below net current asset value. The attraction is price, not quality.
Second School
Deep Value Investing
~30–50 cents on the dollar
Mature, profitable businesses with slow growth, purchased where fear or temporary problems have pushed valuations unusually low.
Third School
Modern Value Investing
~50–80 cents on the dollar
Fair companies at wonderful prices (FCAWP). Greater emphasis on cash flow, competitive advantage, and management quality.
Fourth School
The Charlie Munger Approach
~75–95 cents on the dollar
Wonderful businesses at fair prices. Quality and durable compounding take precedence over statistical cheapness.
The First School: Cigar Butt and Net-Net Investing
The earliest form of value investing is closely associated with Benjamin Graham and David Dodd. This approach was described extensively in Security Analysis and later refined in Graham’s book The Intelligent Investor.
The strategy focused on finding stocks trading at enormous discounts to their assets. Sometimes companies could be purchased for less than the cash on their balance sheets. Sometimes investors could buy businesses for ten or twenty cents on the dollar. These opportunities became known as “net-net” investments because the market value of the company was below its net current asset value.
This strategy worked remarkably well during Graham’s era because markets were less efficient and information was harder to obtain. Today, such opportunities are far rarer. Global markets are more competitive. Information travels instantly. Thousands of professional investors, hedge funds, quantitative funds, and algorithms scan the market every day looking for mispriced securities. As a result, genuine net-net opportunities are uncommon, especially in developed markets.
When people say value investing is dead, they are often referring to this specific form of value investing. If that is their definition, they have a very reasonable point. The world that produced abundant cigar-butt opportunities largely no longer exists.
The Second School: Deep Value Investing
The second school evolved from Graham’s work but moved slightly away from pure asset bargains. Deep value investors still seek large discounts to intrinsic value, but they are willing to consider businesses that generate profits and cash flow.
These companies often trade at thirty to fifty cents on the dollar. They are usually mature businesses. Revenue growth is often slow. Earnings growth may be limited. Business expansionary opportunities are few and far between. Market sentiment is frequently negative.
Deep value investors focus on situations where fear, pessimism, or temporary problems have pushed valuations to unusually low levels. This approach has produced many successful investors over the decades. The advantage is obvious. A large discount provides substantial downside protection. If the investor’s analysis is correct, even modest improvements in sentiment can generate attractive returns.
The challenge is equally obvious. Sometimes a stock is cheap because the business is genuinely deteriorating. A low valuation alone does not guarantee a good investment. Many seemingly cheap companies remain cheap for years or become even cheaper. This phenomenon is often called a value trap.
Deep value investing continues to work in certain market environments, but it requires patience, discipline, and careful analysis through forensic accounting expertise.
The Third School: Modern Value Investing
As markets evolved, many investors recognised that balance sheets alone could not fully explain business value. A company with moderate competitive advantages, recurring revenue, and healthy growth prospects may deserve a higher valuation than a struggling company with tangible assets. This realisation led to a more modern form of value investing.
Modern value investors still seek discounts to intrinsic value, but they place greater emphasis on business quality and future cash flows. Rather than buying companies at twenty cents on the dollar, they may purchase good businesses at fifty to eighty cents on the dollar. The margin of safety remains important. The difference lies in how value is measured. These investors focus on companies having a moderate level of:
- Cash flow generation
- Competitive advantages
- Management quality
- Capital allocation
- Industry structure
- Long-term growth opportunities
The goal is not simply to buy cheap assets. The goal is to buy fair companies at wonderful prices (FCAWP). This approach acknowledges that value is not found solely on a balance sheet. Value can also exist in brands, software platforms, customer relationships, distribution networks, and intellectual property. Many successful investors today operate within this framework.
The Fourth School: The Charlie Munger Approach
The most significant evolution within value investing may have come from Charlie Munger. Munger argued that investors should place far greater emphasis on business quality than earlier generations of value investors. His influence fundamentally changed the investment philosophy of Warren Buffett. Buffett himself has publicly acknowledged Munger’s impact.
Before Munger, Buffett focused heavily on Graham-style bargains. After Munger’s influence, Buffett increasingly sought exceptional businesses with durable competitive advantages.
Warren Buffett — 1989 Berkshire Hathaway shareholder letter
“It is far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”
A philosophy Buffett credited to Munger’s influence on his thinking.
This approach can be viewed as the foundation of Modern Quality Investing and the intellectual cousin of the GARP (Growth at a Reasonable Price) investing approach developed around the same time by Portfolio Manager Peter Lynch.
Under this framework, investors may willingly pay eighty to ninety-five cents on the dollar for a truly exceptional business. At first glance, this appears less conservative. Yet the underlying logic is powerful. A wonderful business can continue compounding earnings for decades. A mediocre business often cannot. The compounding effect creates enormous differences over time.
Consider two hypothetical companies.
Company A
3%/yr
Earnings growth, indefinitely
Company B
15%/yr
Earnings growth, for many years
Even if the second company initially appears more expensive, its long-term intrinsic value may grow dramatically faster. In such situations, paying a fair price for very high-quality companies at 75 to 90 cents on the dollar may produce better outcomes than purchasing a statistically cheap but mediocre business at thirty to fifty cents on the dollar. This insight transformed value investing during the past several decades.
Why Many Critics and Value Investors Talk Past Each Other
Much of the value-versus-growth debate is actually a semantic debate. Critics often define value investing as low price-to-book investing. Value investors increasingly define value investing as purchasing businesses below intrinsic value. These are not the same thing.
A company trading at a low multiple is not automatically a value investment. Likewise, a company trading at a higher multiple is not automatically a growth investment. The key question is always: what is the business worth?
A software company growing earnings at 20% annually may be significantly undervalued even if its valuation appears expensive on traditional metrics. Conversely, a mature company trading at a low earnings multiple may be overvalued if its earnings are in structural decline.
The distinction matters greatly. When critics declare that value investing is dead, they often focus on outdated metrics rather than the broader philosophy.
The Evolution of Markets Requires the Evolution of Investors
Financial markets evolve continuously. Industries change. Technologies change. Business models change. Investors must adapt.
The rise of software businesses illustrates this point perfectly. Traditional accounting was designed for an industrial economy. Factories, inventory, and machinery appeared clearly on balance sheets. Today, many of the world’s most valuable assets are intangible: software code, brands, customer networks, data, intellectual property. These assets often create tremendous economic value without appearing fully on financial statements.
Investors who ignore these realities risk misunderstanding business value.
Adaptation is not a rejection of value investing. Adaptation is the continuation of value investing. The principle remains unchanged. Only the methods evolve.
Different Investors Need Different Value Strategies
Another reason value investing remains relevant is that investors have different objectives and risk tolerances. A retiree may prefer conservative businesses with large margins of safety. A younger investor may be comfortable accepting greater uncertainty in exchange for higher growth potential. A professional fund manager may face different constraints than an individual investor. No single strategy is universally superior. Each approach involves trade-offs.
The trade-offs across schools
Much larger discounts, but often much lower business quality.
Very significant upside, but carries value-trap risk.
Balances quality and valuation, but may take an extended period to deliver favourable results.
Prioritises exceptional businesses and long-term compounding.
Different investors can reasonably choose different approaches. The existence of multiple schools does not weaken value investing. It strengthens it.
Conclusion
Value investing is not dead. What has changed is the form it takes.
The original Graham-style cigar-butt strategy is far less common than it was during the 1930s, 1940s, and 1950s. Markets have become more efficient, information has become more accessible, and obvious bargains are harder to find.
Yet the fundamental principle underlying value investing remains as relevant as ever.
10–20¢
Cigar butt
30–50¢
Deep value
50–80¢
Modern value
75–95¢
Munger approach
- Every investment ultimately has an intrinsic value / fair price.
- Every investment involves uncertainty.
- Every investor benefits from a margin of safety.
The real debate is not whether value investing works. The real debate is how value should be measured in a world where intangible assets, software, brands, networks, and intellectual property increasingly drive economic value.
From Benjamin Graham’s net-nets to Charlie Munger’s wonderful businesses, the tools have evolved, but the foundation remains unchanged.
Value investing is not one strategy. It is a family of related strategies built around the same core idea: buying something for less than it is worth.
As long as markets occasionally misprice businesses, that idea is unlikely to disappear.